Leadbelly’s

Leadbelly's is a restaurant and bar with a cozy and friendly atmosphere for everyone, regardless of whether you want to spend a fun and unforgettable evening with friends or just have a great dinner with your family. It is located in Canada Water London and has a wonderful and stylish design and wonderful staff, which is quite important, that has been delighting its customers with excellent cuisine and coziness for an odd year.

The challenge

As we know, it is very important for a restaurant to have excellent and tasty cuisine, and of course a beautiful and cozy design, so that customers feel comfortable and happily enjoy freshly prepared dishes and drinks, but not a lot of people understand that the appearance of the menu is also an important aspect. The menu is the first thing the client sees after the smiles of the staff and soft chairs, the main goal of the client begins with it - to eat or drink deliciously. It is very important that the menu, as part of the design, conveys the general atmosphere of the establishment and attracts the client.

However, the menu also refers to the types of design in which readability is important, because it is not just a beautiful picture. It should be written in such a way that it is easy for the client to navigate. Looking at the Leadbelly’s menu now, it cannot be said that it corresponds to any of the points of a well-created menu, which is why I decided to completely change its design and generally combine it with the atmosphere of the establishment.

The solution

Create a brighter and more aesthetic menu, which will surpass the simple one that was used before. But to make sure that a bright and beautiful picture does not harm the readability and practicality for comfortable use of the menu by the client.

Brainstorming

Discussing ideas, target audience, competitors with a client. Receiving wishes from the client regarding the project.

Sketching

Creating sketches based on wishes and ideas and presenting them to the client for further work and feedback.

Creating process

Creating a product relying on feedback, ideas and clients needs. Obtaining a final opinion.

Final

Presenting the final product and seeing how it works in real life.

Since this project was a school project, I unfortunately did not have the opportunity to work with a real client, his role was replaced by my professor. But even though I couldn't work with the owner of the restaurant, I still did my best to learn as much as possible about Leadbelly’s.

Unfortunately, I did not have the opportunity to visit the bar, because it is located in another province, so I had to learn everything about it through their social networks and the Internet. I also read a lot of reviews to see what people like and enjoy about the place.

I wanted to make the menu so that it conveys the atmosphere of the establishment, so that even if a person looks at it online, they can still get a good first impression. It was also very important to maintain the readability and convenience of the menu, because this factor is just as important, if not more so.

Final

In general, I believe that the menu turned out as I intended it. The colors, illustrations and the overall picture look harmonious with each other and are great for the establishment. I believe that after seeing such a menu, the buyer will be able, most importantly, to easily find his way around and place an order, and besides, be delighted with the appearance of the final product that I managed to create.